PPC – Pay per click

PPC Consultancy

Pay per click advertising is a great way to drive instant, relevant traffic to your website. If the search terms you are targeting are generating enough traffic then you can get thousands of visits every day. The downside of this digital marketing channel is the cost of the traffic can often outweigh its value.
We can make sure you are getting the best out of your marketing budget by optmising your PPC campaigns. We will carry out a full PPC account audit looking at the following:

Conversion tracking

There’s no point driving traffic through a digital marketing channel unless you know it is converting. This is even more relevant when you are paying for leads. We will make sure have the right goals set up for your business so you can spend money knowing you are getting a decent return on your investment.

Campaign & Keyword Analysis

Each keyword converts at a different rate and costs different amounts, that’s why it is imperative to make sure these are monitored closely in a well thought out campaign structure. We can review your account structure and analyse your campaign, ad group and keyword data based on the following metrics and demographics:

Mobile devices
Is your traffic converting better on one device than another?
Location
Is your business seeing higher conversion or revenue coming from certain areas?
Time of day
Maybe your customers are more likely to purchase on the weekends. If so we can help you get the most from your budget

Or maybe you are missing relevant keywords you could be bidding on. We can help you find new phrases and keywords and ultimately new customers.

Contact us today so we can give your PPC account a full audit or get you up and running with a new account.